About Me – MBA Gold Medalist & FMCG Enthusiast

 Hello! I’m Rahul, an Executive MBA graduate with a Gold Medal. I have a deep interest in the FMCG industry and a passion for branding, marketing strategy, and consumer behavior. I created this blog to share insights and ideas that can help brands grow and connect with consumers better.

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Lessons from HUL vs. Patanjali Case Study

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The battle between Hindustan Unilever (HUL) and Patanjali is one of the most talked-about case studies in India’s FMCG sector. It shows how strong branding and cultural appeal can impact consumer choices. Patanjali entered the market with Ayurvedic and natural products at affordable prices. Its "Made in India" identity connected well with traditional Indian values. This caused a major disruption in the FMCG space and forced big players to respond quickly. HUL reacted smartly by launching its own herbal and natural ranges under brands like Lever Ayush and rebranding existing products. It also focused on digital marketing and rural reach. Key takeaways: Understand local culture and consumer preferences Speed matters — respond fast to competition Innovation is key, even for large brands This case is a great example of how agile thinking and brand positioning shape the FMCG market.
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Top 5 FMCG Trends to Watch in 2025

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